Rooibos

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Rooibos, colloquially known as Red Tea, is an herbal plant that grows in South Africa. Rooibos is a flavorful, caffeine-free alternative to tea for those seeking to eliminate caffeine intake. Ours is a top-grade, organic African tea.

Rooibos plant grows only near the Cape of Good Hope in South Africa. It was first noted by botanist Carl Humberg in 1772. A century later, Benjamin Ginsberg, a Russian immigrant, realized its marketing potential, and in 1904 began offering it as an herbal substitute to tea. The difficulty of shipping tea during the Second World War had boosted demand for Rooibos, which began to be referred to as Red Bush Tea, or simply Red Tea. In Japan, Rooibos is believed to aid longevity, and is known as Long Life Tea.